Social media marketing involves promoting a product, service, or brand through platforms such as Facebook, Instagram, Twitter, and LinkedIn. Content is created to engage and inform a target audience, increase brand visibility, build a loyal following, and drive sales. Successful campaigns first identify the target audience and determine active platforms, then create high-quality content specific to each platform. Engaging with the audience by responding to comments and messages is crucial. Overall, social media marketing can help businesses increase their reach, build customer loyalty, and drive sales.
